Market launch of an infrared forehead thermometer from aponorm.
Or: When the market launch is way more successful than intended.
When children have a fever, trying to measure it frequently has parents breaking out in a sweat. Help comes in the form of the “Contact Free” forehead thermometer from aponorm by microlife, which measures temperature in seconds without touching the body. acrobat, the agency for healthcare communication, developed positioning and target group appropriate core messages for B2B and B2C communication, and delivered the full package for a successful market launch directed at Germany’s pharmacies: Package design, training material for pharmaceutical sales teams, POS kits, info material for pharmacy customers, and a sales guide for pharmacy teams. And what a success! Instead of the anticipated 5,000 devices, 45,000 were sold – in the first quarter after the product launched.
aponorm – Die Marke der Apotheke (The Pharmacy Brand)
Under the brand name aponorm, WEPA Apothekenbedarf GmbH & Co. KG sells blood pressure monitors, fever thermometers, and inhalators exclusively in pharmacies. All aponorm products contain technology produced by global leaders in healthcare monitoring production such as microlife. The devices have frequently come out on top in tests carried out by Stiftung Warentest (the leading German consumer organization) and have been awarded diverse prizes for excellent design and user friendliness.
Product communication to launch the forehead thermometer “Contact Free”
Product positioning, package design, training material for sales teams, POS kits, info material for B2B and B2C
Fever thermometers, forehead thermometers, infrared thermometers, medical technology