Multi-lingual sales material for the clinic sales force
When an healthcare agency is responsible as the lead agency for the German-speaking and BENELUX areas, multilingual implementation – in this case sales material for the clinic field force – is a necessary service. In addition, acrobat.healthcare, the agency for healthcare communication, tackled a problem that makes life difficult for the professional field force.
What was the challenge? Along with adapting the language appropriately and taking into account country-specific regulatory requirements, improvements and additional benefits in two areas were needed: 1) At the material logistics level, incorrect language, region, and target group assignments needed to be reduced with the logistics provider, and the qualitative output of material logistics needed to be optimized. 2) Make life easier for the field force! The stated goal? “When the clinic salesperson opens their case, they shouldn’t have to spend time looking for what they need! They need to be able to recognize the material they need for each client right away according to topic, target group, country, and language.”
The objectives were clear. And the results as well. The positive response from the field force shows that the new SIMDAX sales material with its clear labeling and coding really does make life easier for the clinic sales force! Mission accomplished – Mission erfüllt – mission accomplie – missie geslaagd!
Multilingual material for the sales force
English, French, German, Dutch
German-speaking areas, BENELUX
Design codification/material labeling, medical writing, technical translation, layout, illustration, production
Acute decompensated heart failure, inotropes, cardiology, cardiac surgery, intensive care